Tile
When you can’t hear, feel
Most tracking tech assumes you can hear. But for millions, a tiny beep isn’t helpful—it’s exclusionary. In a world designed for the hearing, the Hard of Hearing are often left out.
Tile changes that. With a new wearable that uses light and vibration instead of sound, we're making “lost” feel less lonely.
THE PRODUCT
Most tracking tech isn’t made with hearing loss in mind. So Tile made one that is.
Introducing TacTILE—a discreet, wearable pendant that guides users with vibration and light, not sound.
Designed for the Hard of Hearing.
Worn like jewelry. With light. With vibration. With empathy built in.
Because deaf people lose things too.
Digital Advertising
If we’re making a product for the Hard of Hearing, we should speak their language.
Our ads will run silent—just like the world often feels to them.
Using lip reading, a skill native to the community, we’ll introduce TacTILE in a way that’s personal, not performative.
These spots won’t shout. They’ll be seen.
Placed where sound fails everyone—subways, sports bars, construction zones—
we create a moment of silent solidarity in the noise.
Sound is heard by some & Felt by others.
For this campaign, we visualized that feeling through Chladni patterns—vibrational forms created by sound itself.
Discovered over 500 years ago, these patterns naturally emerge across materials and cultures, appearing in everything from sand to stained glass to architecture.
By weaving them into our visuals, we give shape to what sound feels like—a language beyond hearing.
TACTILE Fest
Music is a universal language—even when it isn’t heard, it’s felt.
37.5 million people are Hard of Hearing.
And while society has made progress, it’s still not built for us.
So Tile is launching TacTILE Fest—a music and arts festival designed entirely for the Hard of Hearing.
From vendors offering accessible products to performers who share the same experience, it’s a celebration where no one gets left out of the noise—or the joy, a place where those often overlooked can finally feel found.
Every sound, made visible
At TacTILE Fest, the interpreter isn’t off to the side—they are the performance.
Projected in sync with a laser light show built from real Chladni patterns, sign language and sound come together in a concert you can truly feel.
Sit & Sense
Deaf concertgoers have long brought balloons to show—pressing them to their bodies to feel the music through vibration. That idea inspired us.
At TacTILE Fest, every seat is inflatable, designed to carry the rhythm of every beat. No need to turn it up dangerously loud—just sit back and feel the sound move through you, a concert you can experience with your whole body.
The Hunt
for What’s Lost
At the gate, guests can join a scavenger hunt to win a free Tile and TacTILE.
An interactive way to experience the product—not as a pitch, but as part of the joy.
Art Director: Misty Keasler
Copywriter: Sam Horton