Campbells

SOCIETY ISN’T MADE FOR YOU. CAMPBELL’S IS.

Modern society is burning people out…the endless obligations, the noise, the grind. Sometimes, all you want to do is leave.

So do it. Pack your shoes, a backpack full of Campbell’s soup, and go.

DEINFLUENCING WITH INFLUENCERS

We’re taking five influencers, stripping them of their connection to the outside world, and dropping them into our remote homestead for one month. No internet, no cell phones, no electricity — just giant tin cans to live in, and Campbell’s soup to keep them going.

They’ll unplug, reset, and nourish their bodies with our delicious soup.

(And don’t worry, they’ll still get plenty of content.)

CAUGHT ON CAMERA

Our influencers’ journeys will be captured by cameras placed throughout the homestead and turned into a docu-series — highlighting the negative effects of social media, the positive impact of unplugging, and the simple comfort of a warm bowl of Campbell’s soup.

SOUPDRATION

Surviving off the grid isn’t easy, but our influencers won’t have to worry about that. We’re outfitting each of them with the new Soup Backpack, designed to keep them fueled while they unplug.

MADE IN GOOD TASTE

The Soup Backpack comes with a plastic-lined interior, air-lock zippers for preservation, and a built-in drinking tube. With room for three days’ worth of soup, our influencers can leave it all behind—without going hungry.

CAN YOUR CARRIER

We asked our influencers to unplug, and we meant it. But to soften the culture shock, we replaced their current phone service with Campbell’s new Aluminum Plan. No fees, no contracts, and for just $0 a month, we replaced their devices with a 20-foot canned telephone line.

No more spam, no more social media, no more drama. Just more chances to connect over our delicious soup.